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Founder/CEO, Fire Starter, LLC

We are a full-service marketing agency that offers everything from early-stage brand development to sales acquisition – and everything in between. Our team exists to amplify and expand the work of marketers and communicators and to power better brands. Together, we can set the world on fire.

Sue Finkam not only boasts a diverse professional background with more than 20 years of experience in marketing, business management and human resources leadership but also a proven track record of providing solutions to mission-based organizations. Sue’s talents for leveraging relationships, managing resources and developing new markets will help differentiate you in the marketplace. Additionally, her management expertise in diverse and complex industries and environments, from start-ups to healthcare industry leaders, provides her with a unique perspective to aid your organization in overcoming marketing challenges. Sue also utilizes her expertise in strategic planning, competitive differentiation and identity development to uplift her community. Since 2012, she has served on the city council for Carmel, Indiana, including several terms as president, vice president and finance chair, responsible for overseeing the city’s $140 million annual budget. As vice-chair of the Hamilton County Economic Development Corporation, she helped redefine the organization’s mission to focus on promoting the county as a great place to live, work and play. Sue is an IU Tobias Fellow and an alumna of both the Stanley K. Lacy Executive Leadership Series and the Richard G. Lugar Excellence in Public Service Series.

Sue Finkam not only boasts a diverse professional background with more than 20 years of experience in marketing, business management and human resources leadership but also a proven track record of providing solutions to mission-based

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