Alanna Fonseca serves as Cronos Group’s Vice President of Marketing and Innovation, North America, where she oversees Cronos’ creative, digital, brand marketing, innovation, and project management teams to bring innovative consumer products to the Canadian cannabis market. Within two years of joining Cronos as a Director of Innovation in December 2019, Alanna was elevated to her current leadership position, demonstrating her abilities as one of the cannabis industry’s top marketers and a passionate people leader. Alanna has helped build and grow the Spinach® brand, one of top-selling and most recognizable brands in the legal Canadian cannabis market. She is deserving of this nomination because she is one of the most highly respected, well-liked, and talented leaders at Cronos, who relentlessly pursues continuous growth opportunities for the company (despite the many regulatory challenges that face the industry), while also remaining focused on the professional development, engagement, and well-being of her team.