Always keen to explore and act on life’s opportunities, in 2011 Jennifer LeBrun founded and created ULAT Dryer Balls - the original and only patented dryer ball in the world. What began as Christmas gifts for her family has developed into a social enterprise dominating the category. Having created the wool dryer ball innovation and a new sales channel for the wool industry, Jennifer is a multi-award winning Social and Innovation recipient. She is committed to empowering, aligning and igniting shared value companies and individuals with providing profitable commerce with a conscious contribution - which can be noted with her technology partnerships with BCIT and SFU. Jennifer was the first to represent Canada with HRH Prince Charles Campaign endeavor and continues as an Advisor for the Canadian Council. She is a mentor with Futurpreneur Canada and in 2019 Jennifer was the first woman Partner Delegate for Canada at the G20 YEA Summit in Fukuoka, Japan. As a result of Jennifer’s leadership and tenacity, ULAT Dryer Balls has set the example of how her simple innovation has propelled circular living and has charged a global movement from the laundry room.