Kristi Herold

JAM - Founder / CEO

Passion for active living, entrepreneurship and healthy organizational culture. Natural connector/community builder.

Started the Sport & Social Group in 1996 and with the help of an incredible team have grown the organization to be one of the largest clubs of its kind in the world with 150,000 active annual participants. Started JAM during the pandemic in order to stay true to our core purpose of 'connecting people through play'. Current vision is to get over 1 million people active and playing in leagues on an annual basis across North America, as well as engaged in giving back through our NFP foundation Keep Playing Kids.