LUS brands - Founder and CEO
.Sahar Saidi is the Founder & CEO of LUS Brands, named one of Canada's fastest growing companies by Maclean's and Canadian Business Magazine.
LUS ("Love Ur Self") was launched in 2017 as a direct-to-consumer eCommerce brand. The company's first product line, Love Ur Curls, provides proprietary formulas customized for consumers with curly hair. The company is backed by Y Combinator (W2018) and other notable ventures and angel investors.