CMDC (Canadian Media Director's Council) - President
An executive communications leader, with 18+ years of international experience in the advertising, media and communications industries. Passionate and driven. Shannon champions CMDC’s business objectives with sound strategy, inspired creativity, and humanity.
Her mission is to shape the new direction of CMDC. Shannon’s operating mandate is to bolster trust by delivering greater – and lasting – value to CMDC members and partners. Currently, CMDC member media agencies account for 80 per cent of the total annual advertising investment in Canada. CMDC actively operates to ensure a fair & progressive marketplace on behalf of its clients, agencies, and media partners.