Articles Katie McKinnon

Imagine someone who is energetic and passionate; A great listener; Puts other people first; Goes above and beyond to be kind and ensure people feel loved and happy; Pushes the needle and strives for better and more everyday; Inspires others; Works from the crack of dawn until she falls asleep… that’s Katie McKinnon, President of Welo. Katie never expects anything in return. She never asks or even thinks about recognition. Everything she says and does is for a higher purpose—she’s in it for the pursuit of better for other people.

Katie is one of three founders who started Welo out of McMaster University. Their purpose is to offer Canadian families a delicious and healthy low sugar snack. Being in the natural foods industry comes with a high degree of competition – businesses need to constantly innovate and iterate in order to succeed. Despite these business and growth challenges, Katie prioritizes relationships and kindness first. She believes that in order to succeed and truly deliver value to consumers, we need to listen to them, understand their pain points, and make them happy. At the end of the day, the people with big hearts are the ones that keep our world turning. I am proud to recommend Katie McKinnon for the Women of Inspiration award.