Alanna Fonseca serves as Cronos Group’s Vice President of Marketing and Innovation, North America. Before joining Cronos Group, Alanna worked at cannabis companies Aurora Cannabis and MedReleaf, where she worked on bringing cannabis products to the newly legal cannabis market in Canada. Before working in cannabis, Alanna worked at Kraft Heinz where she managed product innovation strategy and execution for two of three Kraft Heinz Canada’s business units. In her current role as VP of Marketing and Innovation, Alanna oversees Cronos’ creative, digital, brand marketing, innovation, and project management teams to bring innovative consumer products to the Canadian cannabis market. Alanna received her Bachelor of Commerce from Queen’s University.