Sarah Jordan
CEO, Mastermind Toys. | @Mastermind Toys
2021 Women of Inspiration™ Innovation Award
Sarah Jordan became CEO of Mastermind Toys, the country’s largest specialty kid’s toy and book retailer with 68 stores coast-to-coast, in January 2020. Within her first 100 days, she faced leading the organization on a transformation amidst a pandemic. She led with empathy and strength while executing a bold change agenda. In the last two years, she has delivered on a digital reinvention—launching a new digital ecosystem and a market-leading curbside promise—and has amplified Mastermind Toys as Canada’s Authority on Play.
Sarah is unapologetically authentic, breaking the mold for what it means to be a CEO. She creates space for others to be fully themselves, empowers employees at every level to perform at their best, and uses her position to be a champion for the industry. She is transforming Mastermind Toys, in terms of how she is growing the business and how she is inspiring a world-class employee experience and customer-obsessed culture.
