Kendra Scurfield grew up on the slopes of Banff Sunshine Village, learning the ropes of her family’s business at young age. Knowing she wanted to be a leader in the ski and snowboard industry she pursued a business and communications degree at Gonzaga University in Washington State, followed by an MBA from the University of Calgary’s Haskayne School of Business. Today Kendra oversees communications, brand direction, and assists with the company strategy. As the communications and brand director she is plugged in to all operations at the world class ski and snowboard resort located in Banff, Alberta, Canada.

A firm believer in the power of community, Kendra believes that in serving and enriching our community all else falls into place. Through smart investment in our community, we all benefit. Kendra serves on the Management Advisory Committee for the University of Calgary’s Haskayne School of Business and is a big supporter of Rocky Mountain Adaptive and organization that aims to makes outdoor sports accessible to all.