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CEO

Founded in 1998 as 280 Group and rebranded to Productside, our company is the leading provider of customized Product Management Training, Consulting, and Product Team Transformation Services.  

As Productside, we are by the side of product managers and leaders on their journey to building products people want to buy and use. 

 Clients choose us for three main reasons: 

  1. Complete Solution for Transformation: We offer comprehensive services, including individual skills assessments, diagnostic assessments of product management capabilities, practical training, implementation support, continuous improvement workshops, and team and individual coaching. 

  1. Tailored to a Client’s Business Context: We customize training to reflect the unique culture, products, and processes of each organization, making it highly relevant and easier to adopt. Our goal is to provide learnings that are immediately applicable to our clients' work. 

  1. Invested Experts: Our consultants have decades of industry experience and provide continuity by working with clients throughout the entire process, from assessments to training and coaching. This continuity drives transformation and ROI for our clients. 

Accomplishments and Key Data 

  • 25+ years in business 

  • 100,000+ customers in 120 countries 

  • 1,000+ successful large private training and consulting projects 

  • Notable transformations in various sectors, including IT, technology, and healthcare 

  • Consistent content library investment and improvement 

  • Product Management Thought Leadership Award from AIPMM 

  • Independent, globally recognized product management certifications 

  • Fortune 500 customers such as Mastercard, USAA, NCR, LinkedIn, Jabil, IBM, and Wells Fargo. 

Productside is dedicated to transforming product teams and helping organizations achieve their product management goals with tailored solutions and experienced consultants by their side.

Rina is the CEO of Productside. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. She then joined MetLife’s Global Leadership Development Program, focusing on employee recognition programs and removing roadblocks to support intrapreneurship in the Latin America Office of Innovation. Rina joined the Productside with a focus on bringing transformative change to organizations by arming product people with the right tools and skills to do great product management. Her job running the company at the Productside is made easy with an amazing team aligned on continuous learning and development and determined to go above and beyond to always delight their clients. 

Rina is a member of the Association of International Product Marketing and Management. She received a Bachelor of Arts with honors in Economics and European Studies from Amherst College, and a Master of Business Administration from Harvard Business School.

Rina is the CEO of Productside. She began her career at McKinsey & Company as an analyst on the credit portfolio team, offering trading recommendations to hedge against credit and interest rate exposure. She then

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